Recent Reads: Stories that Stick by Kindra Hall

Stories that Stick by Kindra Hall
How Storytelling can Captivate Customers, Influence Audiences and Transform your Business.
Publisher: HarperCollins
Publication Date:  September 24, 2019

 

Format:  Audible Audiobook
Source: Bought with Audible account credits.

Rating:







Goodreads Synopsis: 

The moment you take control of your stories, you take control of your business and your life.

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?
In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

• the Value Story, to convince customers they need what you provide;
• the Founder Story, to persuade investors and customers your organization is worth the investment;
• the Purpose Story, to align and inspire your employees and internal customers; and
• the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.

Every person, every organization has at least four stories at their disposal. Will you tell yours?

Review: 
I forget where i heard about Kindra Hall, but I knew I had heard great things about her and this book so I picked it up to see what all the hype was about. Kindra puts together a book all about telling your story and how it can help you in business and to captivate audiences. 

I really enjoyed this book, and it was mostly because of the stories within it about how companies and people are using those stories to build rapport and inspire. The book is divided into sections based on the types of stories one can use to sell and build their business, while I am not really building a business at this time, it was all still very interesting. Each section includes examples and how-tos.

As a reader, I am captivated by stories of all kinds, not just fiction. I am also empathetic so a good story really hits me in the feels. It is so interesting to understand how some companies put those stories together to get them to pull at your heartstrings and provoke action. 

If you are looking to build a business, and the idea of using stories appeals to you... or you have a great story to tell, this is a great book to read or listen to. I really enjoyed the Audible version and think that others will too regardless of if it is something you will use or not.